MIX Copenhagen is one of Denmark's oldest film festivals and wanted a new visual identity for their 30th anniversary. The brief was clear. Make it worthy. Do not portray people or skin. Use the existing logo and font.
Glasyr created an identity founded on the concept of diversity portrayed with the morph between letters and the use of holographic foil. To honor the history we got Inspired by pre film flip books. The darkness required to project film led us to use black background.
MIX Copenhagen got an identity that got praised and attracted more visitors than ever.